Logo Branded Forced Perspective

3D, Forced Perspective, Realism


We were contacted to create a forced perspective element for a university logo. Our main task was to include elements from the recent upgrade of the building to make the piece feel like it fits with the architectural design of the space and the branding within the building's interior. We had an amazing time creating this quick turnaround project and loved the final results we were able to provide them.

The Process

1. First step was to gather the different types of materials that we would need to ensure continuity between the content and the newly updated space where the board was located. We pulled references from inside of the building to ensure that the wood material matched, and also to decide how the layout of the anamorphic would play into the current environment. So we ultimately decided to go with a gallery type of aesthetic using the lighter wood tone as the back drop and then to use the gallery style lighting to make the Penn Medicine Logo look more like an art piece within the space.

Gallery Example for Environment

2. Next was figuring out how to get the logo to appear in the space. We decided to have the logo come out from the back wall and the crest to come down from the ceiling to add some nice entry movement. We also added the gallery ceiling lights to the room where the logo would be sitting.

Image of Room with Logo placement and Lighting

What We've Delivered

We were able to provide a simple and effective forced perspective element to the space, that also had elements connecting it to the architecture/design of the updated area. Please see the live video of the piece below!

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